It is 2018. We are all looking to have new experiences and have higher expectations in all aspects of life. This includes our professional life and all pieces of it (brand, our work space, culture, etc.). Average companies in average work spaces are out and companies with exceptional cultures and work space designs are the new norm. If a business wants to attract high talent, our companies, culture, brand and space vibe needs to be above average. We cannot tear down and rebuild, and there certainly is not enough land to constantly build new, therefore we must not forget the capabilities of repurposing office space. The opportunities can be endless if we just open our eyes and look past the four walls. It’s not always about mimicking other office spaces, rather it is about taking pieces of our experiences in different places, as well as throughout life that give us the creativity to design a state of the art, one of a kind type office space. Take the Board of Trade building for example. What was once an outdated building has now become a new, vibrant, office and retail building that keeps people coming back for more. The reason why? Their experience. Click through the images above to see the transformation of the Board of Trade building and AREA’s space within it.
Check out Highline Partners’ insights on what millennials are looking for and how design trumps data in the coolness category.